Multimedia Marketing and Communication Intern
Giant Leap Program at Vaisala
Vaisala is a global leader in weather, environment, and industrial measurements, providing solutions that significantly impact climate action and address critical global challenges. Vaisala technologies are deployed in diverse environments, from hospitals and national parks to data centers, cars, and even Mars and the Mona Lisa.
Vaisala: May 2024 - August 2024
My Role
During my tenure in the Boston office at Vaisala, I had the opportunity to manage and lead various multimedia and digital marketing projects that significantly contributed to the company's success. As part of the Giant Leap program, I acted as my own project manager, taking the reins to create marketing content for sales enablement.
Creative Leadership:
I led the creative process from conception to execution, delivering key project outcomes including published video segments, writing scripts, and developing a well-defined creative process for future use. This hands-on approach ensured that the content was both engaging and aligned with Vaisala's brand strategy.
Project Management:
I managed significant projects by creating product how-to videos for the sales team, which enhanced digital content distribution across multiple platforms. By adhering to SEO best practices, I maximized the reach and impact of the content, ensuring it resonated with a broad audience.
Stakeholder Collaboration:
I collaborated closely with internal stakeholders to identify multimedia needs and create persuasive social media content aligned with the company’s overall digital marketing plans. This collaboration was key to producing content that effectively communicated Vaisala’s value propositions.
Company Presentation:
I delivered multiple comprehensive presentations to the company, detailing my accomplishments and the processes employed. This presentation showcased the impact and effectiveness of the multimedia and digital marketing initiatives I spearheaded.
Project Highlights:
Indigo Communication System: Developed and executed a detailed project focusing on the Indigo communication system, showcasing its industrial measurement capabilities.
MGP Biogas: Created a project centered on the MGP biogas process, providing clear and informative content tailored for industrial technicians and engineers.
Indigo Transmitters Accessibility: Produced content demonstrating the accessibility of Indigo transmitters, highlighting their adaptability to fit various user needs.
My experience at Vaisala allowed me to gain hands-on exposure to the world of digital marketing and multimedia production while making meaningful contributions to the company's digital strategy.