C-SPAN Marketing and Publicity Intern

The Center for C-SPAN Scholarship & Engagement (CCSE) is the national leader of civic education and engagement in public affairs through C-SPAN. Founded by Brian Lamb, in which the Brian Lamb School of Communication of Purdue University is founded by, I was able to gain an opportunity to work for CCSE. As a full time student working 15 hours a week with 18 school credit hours, I have gained time management skills in balancing my personal life, work and studies to continue achieving an above average GPA. In connecting students, educators, and the general public with C-SPAN's in-depth video library and expertise, CCSE plays a critical role in supporting knowledge of politics, and history.

CCSE: August 2024 - Present

My Role

As a C-SPAN Marketing and Publicity Intern at the Center for C-SPAN Scholarship & Engagement (CCSE), I am responsible for the design and implementation of various multimedia promotional materials and communication strategies in order to increase CCSE events and programs.

User Interface Development:
I design high-impact multimedia promotional material, such as graphics, flyers, and social media posts, that greatly enhance the visibility of events and audience interest. My work ensures that CCSE programs get communicated effectively to the target audience by the power of visual content.

Marketing Strategy:
I help develop and execute integrated marketing and social media communication programs, strategies, and plans in full. These steps have positively increased online interactions and general brand awareness, ensuring that the various initiatives of CCSE engage a far greater and more interactive audience. Additionally, through strategic fundraising marketing campaigns that have been accomplished through personal conception and execution, CCSE has raised thousands of dollars.

Image, Publicity and Lobbying:
I have dealt with nationally known journalists, politicians, authors, and academics in this role—each of these interactions has not only broadened my professional contact base but also raised the public profile of CCSE. All these activities have been influential in enhancing the awareness of CCSE among the academic and professional community.

Research and Content Development:

It is through the broad-spectrum resources available in the C-SPAN Video Library that I can undertake video research supportive of content creation processes, helping to achieve quality research-based material. This has further developed my researching experience and enriched content produced for CCSE.

Graphic Design and Strategic Communication Work

Part of my work is to create social media graphics and posters using Adobe InDesign. Below is a few of my favorites that have contributed to marketing campaigns, events and social media engagement. Through strategic communication strategy and execution, these graphics have contributed to raising total impressions for single posts by 31.3%.