PlenOptika

Throughout my time at PlenOptika, a startup in Boston, I had the opportunity to immerse myself in the fast paced environment of a startup where as an intern for two summers I enhanced visual and marketing content. This experience allowed me to develop my design skills and contribute significantly to the company's brand presence. 

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User Manual Design: 

The most significant achievement I had during my tenure at PlenOptika was redesigning the user manual for the PlenOptika QuickSee using Adobe InDesign. This redesign focused on improving clarity and user-friendliness, making it simpler, meeting the minimalistic feel that PlenOptika products give. I also focused on changing the design for different translations of the user manual to meet a page number requirement for varying languages. 

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Creative Content Development: 

I was responsible for creating marketing and advertising content with Adobe Premiere Pro, which increased audience engagement. My work included video editing and graphic design, and made sure that all content was effectively communicating PlenOptika's values and mission. 

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Collaborative Design: 

Working closely with a team of designers and engineers, I helped to develop a range of marketing materials that supported the company's product launches and promotional campaigns. This was essential in aligning creative efforts with the overall marketing strategy. 

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Website Enhancement: 

I contributed to the enhancement of the official website, editing and optimizing pictures and ensuring that visual content was high quality. This effort improved the user experience and showcased the company's product effectively. 

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Learning from Leadership: 
Working under the direct guidance of the CEO Shivang Dave, I gained firsthand experience in understanding the challenges of running a startup. This was my first exposure to real world work of any kind, and it provided me valuable knowledge as I was forced into fast paced scenarios.